About Lawyer SEO (Search Engine Optimization)
If you are a lawyer seeking to grow your practice, then Lawyer SEO may just be perfect for you! Lawyer SEO is another way of referring to the concept of Legal Advertising (or the broader term of legal marketing with Internet marketing throw in. Lawyer SEO is essentially the art of using SEO tips and tricks to promote the services of a given lawyer or law firm and help the same rank well in search engine results.
Of course there are right ways and wrong ways to go about advertising as a lawyer. There are clearly defined rules governing that which is permissible and that which is not. Legal advertising activities when done right (that is within the provisions given) involve a mixture of using client testimonial, public relations and cross-selling among others.
Advertising on the Internet: How Lawyers Can Maximize SEO to promote their practice
In an age where persons are turning to the Internet more often than not to seek out businesses and the services they offer, and are increasingly doing so from mobile devices including smartphones and tablets. For any lawyer or law firm to capitalize on the same, it is necessary that they not only build a website to promote their services and share in this global market of mobile Internet users, but use SEO tactics to help get them get the maximum benefits therein.
Some of the SEO practices that lawyers can use to better promote their websites and services include:
• Making their website responsive and thereby mobile-friendly.
• Create landing pages and using targeted keywords for said landing pages
• Blogging and social media syndication
• Interactive and optimized videos, images and other content
Through SEO Internet marketing strategies and practices such as blogging, social media syndication and so forth, lawyers can put their websites to work for them in promoting their brand and services. This is due to the fact that SEO practices allows persons to expand the scope of their reach as they are far more likely to be able to engage their respective niches in a myriad of different ways. The multi-thronged approach that SEO offers allows for a more flexible and broader reach. Also, said SEO practices allow brands and services providers to stamp their authority within their given field, gain the respect of their prospective clients.
In addition to gaining respect and spreading the reach of their law firm and practice, there is also the fact that lawyers benefit from SEO as it increases the amount of traffic that they are able to drive to their website. This increased traffic when coupled with targeted landing pages can lead to higher conversion rates which is in essence a larger number of persons enquiring about and using the services being advertised. This in turn leads to a building a practice and firm that will continue to grow and benefit from the resulting increased revenues.
Get the Help You Need and Take Your Practice to the Next Level
As stated prior, there are rules governing just what is allowed as lawyers promote their practice and services. Add to this the intricacies of effectively implementing lawyer SEO and you may have quite a job on your hands. It is for this reason it is recommended that you hire professionals to help you get the job done, starting with getting no charge, no strings attached website audit. Marketing experts specializing in lawyer SEO such as Apricot Law…. can help you do just that. You can start getting the results you desire today.